The Tough Love Club
Is a high-impact psychological transformation bootcamp for those who reject mediocrity. This is not therapy. This is not coaching.
This is elite psychological conditioning for mastering your mind, control your emotions, and commanding social dynamics.
If you're ready to take full ownership of your behavior and come out sharper, stronger, and strategically ruthless, this is your club.
Stage 1
The Blueprint
Before we build, we dissect. You’ll undergo advanced psychological profiling using scientifically validated instruments to identify the dispositional drivers behind your choices.
Psychological Report
Your complete personality architecture, showing your default operating patterns.
Self-Sabotage Audit
Identify limiting beliefs and cognitive distortions that compromise performance.
Biohacking Protocols
Upgrade cognitive function, emotional regulation capacity, and physiological resilience to match your psychological intensity.
Stage 2
The Exposure
You don’t grow from insight. You grow from pressure. This is where discomfort becomes your training ground.
Role-Play Exposure Labs
Controlled simulations designed to trigger your specific fears. Safe enough that you can't escape. Real enough that your nervous system believes it.
Live World Challenges
Behavioral assignments in actual environments where failure has consequences. You execute, report back, analyze what worked and what didn't.
Sexual Agency
Address sexual satisfaction, impulse regulation, and the gap between what you want and what you do.
Stage 3
The Execution
Talk is cheap. Action is everything. Your mind is tracked like a high-performance machine.
Behavioral KPIs
Weekly measurement of specific behaviors. Progress isn't feelings. It's data.
Accountability Structure
Daily check-ins. Three intensive sessions per week. Miss one, explain why. Miss two, you're out.
Graduation Challenge
Design and execute a real-world challenge that requires everything you've developed.
Bootcamp
The bootcamp runs for 12 weeks with three high-intensity 1:1 sessions each week, backed by daily accountability check-ins to maintain focus, discipline, and momentum. This is not a coaching package. It’s a system for psychological conditioning designed to reset your defaults and reprogram you with tactical precision.
You’re self-aware
but still get stuck in reactive cycles.
You’re leading a business, team, or high-pressure life
and you want your mindset to match your ambition.
You’ve outgrown passive coaching
and need challenge, not cheerleading.
You’re willing to do the work
take feedback, and be held to a higher standard.
Ioanna Martinou
is the creator of
The Tough Love Club
As the founder and CEO of Mind Made Consulting and a PhD candidate in Industrial-Organizational Psychology, she is a high-performance psychologist known for inducing psychological transformation in environments where emotional weakness doesn’t survive. Before launching her firms, Ioanna spent over a decade as a trusted research consultant to global enterprises and Fortune 500 companies.
Through Mind Made Consulting, she partners with elite performers to implement science-driven dominance strategies across the leadership landscape. But The Tough Love Club is her most unapologetic creation: a controlled environment for mental reconstruction. Built for those who'd rather face the truth than feel better about the lie.
What sets Ioanna apart isn’t just her academic command, but her ability to optimize dark psychology, identity restructuring, and performance conditioning for tactical, real-world transformation. No hype. No hand-holding. Just strategic intensity and results. This isn’t self-help. This is the future of psychological strength. And she’s not here to play nice.
